Blog

Back to beginning of Blog Listing 

How old is old, really?

Thursday, November 02, 2017

Perhaps you’ve noticed the average age of entry into your Life Plan Community is creeping upwards. Or, like me, you watch the Today Show and notice that the list of Smucker’s birthdays of those over 100 years old has grown to a lengthy segment. In case you haven’t noticed, there is an overall trend that Americans are living longer. ...Read the rest...


A future without ageism

Thursday, October 26, 2017

What would a future without ageism look like? Is it something we can aspire to and expect? In many cultures, European and Asian, elderly family members are respected and even celebrated. In countries that are influenced by Confucian principals such as filial piety, laws dictate family responsibility of elders down to the detail of how often one should visit their parents (Huffington Post Article). I never expect such law enforcement in our country on behalf of older adults, but let’s hope we can effect a cultural change and foster greater regard for American older adults as they become one-fourth of our total population in the coming years.  ...Read the rest...


Ageism within Life Plan Communities

Friday, October 20, 2017

Most of us who work in the senior living industry are driven by our desire to help others, in particular to enrich the lives of older adults. With that value in mind, shouldn’t our Life Plan Communities be a bastion of validation and empowerment for the residents within our communities. I suggest that if we take a good hard look at our communities, we might find that not to be the case. ...Read the rest...


Is there ageism in America?

Thursday, October 12, 2017

Within the American culture, when one discusses biases, the discussion usually circulates around discrimination based on race, gender, sexual orientation, or ethnicity. Rarely does one include the biases against older age. Does it really exist and yet is ignored, thus lending age-bias some credibility? I pose that yes indeed – ageism does exist and is somewhat ignored or accepted in the American culture. In fact, Ted Nelson from California State University states:“Ageism remains one of the most institutionalized forms of prejudice today.”  ...Read the rest...


America is getting grey

Thursday, October 05, 2017

It is old news that the fastest growing segment in American society today is the older adult. In 2014, only 15% of the population was 65 or older, but it is anticipated that this number will increase until 24% of the total population will be 65 or older by the year 2024 (agingstats.gov). In terms of individuals rather than percentages, this represents a 100% increase within ten years. Wow!  These escalating numbers are indicative of how those in the senior living industry might prepare for larger numbers of seniors, but they should also prepare for a different type of older adult as well. RD’s October blogs will explore the differences and trends in this upcoming group of seniors as well as delve into the need to eliminate ageism in America because one out of every four individuals will be 65 or older within the next decade. ...Read the rest...


CRM Training - Who ya gonna call?

Thursday, September 28, 2017

To be quite honest, I have never fully understood a sales counselor’s lack of making calls. I do understand that it can be considered dull and even demoralizing at times when people we call can be unreceptive….if not downright rude. However, making calls to our leads is an integral part of a sales counselor’s job.  ...Read the rest...


Let’s talk – Have a conversation with your guests

Thursday, September 21, 2017

When you have friends over for dinner, hopefully you don’t have any difficulty establishing friendly conversation with them. You care about them, their families, their experiences, and you want to know more about them. A guest in our community should receive the same courtesy. We must show a genuine inquisitiveness for who they are and what their interests are. ...Read the rest...


Carefully Choose Your Words

Thursday, September 14, 2017

Words are important  ...Read the rest...


The Enriched Experience

Friday, September 08, 2017

Enrich the Experience through Customer Service Excellence ...Read the rest...


The Montage of Training

Friday, September 01, 2017

Many leaders struggle to identify and hire the right person to fill the position of a sales counselor. Frequently, I advise management to look for the character traits of an individual and then teach the skill set. Skill sets can be learned but characteristics - the ability to develop rapport, a heart of true concern, the ability to hear what is overtly expressed and inadvertently withheld; capability to authentically partner during decisions; adaptability; desire to learn - cannot be learned; they are inborn abilities. Therefore, assuming that management has hired an individual for their personal characteristics, what are the basics that we should teach them in order to equip them to assist older adults and their adult children during the decision-making process? ...Read the rest...


 

Subscribe to Weekly Email with Latest Blog

Sign Up Now

Blog Archive

 

 
Contact Us, the Senior Living Solution Finders
* Required