Senior Marketing Consultant and Principal
With over 20 years in the senior services industry, Tina brings a wealth of experience to Retirement DYNAMICS® since she joined the team in 2007. As a senior marketing consultant, her career includes senior living marketing, management and leadership for successful start-ups as well as existing communities, including expansions and turnaround projects.
In 1999, she was involved as The Vice President of Sales and Marketing for the CCRC equity start-up, The Cedars of Chapel Hill, Chapel Hill, NC. In addition, she has held the position of Executive Director for Manor House Retirement Communities, based in Virginia, while managing their 110-residence ALF and 20-bed dementia care unit in Greensboro, NC.
Tina received an MBA/MHA from Pfeiffer University. She is a licensed North Carolina real estate broker, making her uniquely qualified to lend her skill-set to the senior services marketing industry.
Tina McLeod contact info:email@example.com
- Market research and analysis
- Comprehensive audits
- Marketing program analysis
- Focus groups
- Strategic marketing plan development and implementation
- Branding and promotional development
- Budget development and management
- Product and program development
- Sales staff hiring, training and management
- Marketing event planning and promotion
- Marketing database set-up, training and management
- Public speaking and presentations
- Liaison with Board of Trustees/owners