Senior Housing and Life Plan Community Research Services and Products Overview

Consumer Research

• Written Mailed Surveys
• Focus Groups
• Demographic Research

Lead Generation Survey

• Do you have the need to stir the market?
• Do you have a new product or service that you want to introduce to the market?
• Would you like a strategy that provides you with more age- and income-qualified leads at a lower cost?

Mystery Shopping

• Do you know how your community and staff stack up against your competitors?
• Would you like to know how your prospects are greeted? What is their first impression?

Resident and Staff Satisfaction Surveys

• How engaged are your residents in community life?
• Do you have enough insight on the current resident experience to shape future strategy?
• Does your community lack adequate systems to receive resident feedback?
• Where are your blind spots and what resources are needed to fill gaps in service?

• Do you have trouble recruiting or retaining staff?
• Are you “feeling the pain” from the national healthcare worker shortage?
• Do you have enough insight on the current staff experience to shape recruitment strategy?