Informative Educational Industry Beneficial Articles

We add a monthly informative article to help you really stay on top of the market. This in combination with the Retirement Dynamics blog, chart of the month and our recommended readings will keep you well informed of all the latest market trends.

Current Article

(Archive listed below article) - pdf version of this article is listed first.

Shoe Dog: Memoir by the Creator of Nike
By Phil Knight

Reviewed by Patty Scotten

One might ask what a shoe company, much less a sport shoe company, has to do with sales and marketing of senior living. Actually, I think this riveting and sometimes humorous history of the development of Nike speaks to success, whether within a shoe company, a senior living organization or any of life’s endeavors.

Phil Knight began Nike, at first called Blue Ribbon Sports in recognition of his track ribbons, to fulfill his passion to create something of his own — something about which he felt passionate. Knight began selling shoes out of the trunk of his Valiant in the early ‘60s, long before running was popular. He had a passion — for running and for elevating running as a legitimate sport and pastime. The first year, Blue Ribbon sales barely topped $8,000; today Nike sales top $3 BILLION.

So how did he do it? Here are some takeaways that are applicable to life and success:

  • FOCUS — “We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.”
  • TAKE CHANCES — “The trouble with America is not that we are making too many mistakes, but that we are making too few.”
  • HAVE A QUALITY PRODUCT — “Now we understand that the most important thing we do is market the product. We’ve come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.”
  • PLAN FOR THE FUTURE — “You’ve got to worry about what’s coming up to stay ahead of the curve…”

In any of our endeavors, if we use Knight’s advice, coupled with his tenacity and passion, we will ultimately thrive. Shoe Dog is a light, entertaining read with many life lessons to guide success.

Informative Articles Archive

1. Nike Shoe Article Nike Shoe Article (190 KB). Date:21-Sep-2016

By Patty Scotten

2. Twenty Ways Your Retirement Community Affects Marketing and Sales Twenty Ways Your Retirement Community Affects Marketing and Sales (239 KB). Date:05-Aug-2016

By Jeff House

3. Mix it Up When Marketing Mix it Up When Marketing (139 KB). Date:15-Jul-2016

By Patty Scotten

4. Effective Web Presence Effective Web Presence (159 KB). Date:03-Jun-2016

5. The Value of Outsourcing Your Marketing The Value of Outsourcing Your Marketing (208 KB). Date:06-May-2016

By Tina McCleod

6. Newly Branded Object Newly Branded Object (161 KB). Date:27-Apr-2016

By Patti Hutton

7. Ecosystems and Communities Ecosystems and Communities (218 KB). Date:02-Mar-2016

By Deborah Potter

8. Dimensions of Wellness Dimensions of Wellness (189 KB). Date:05-Feb-2016

By Jeff House

9. Sales Personnel, a Community Asset Sales Personnel, a Community Asset (205 KB). Date:06-Jan-2016

By Patti Briggs

10. Differentiate in Sales or Die Differentiate in Sales or Die (188 KB). Date:16-Dec-2015

By Tina McCleod

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