Recommended Reading

- Predictably Irrational - by Dan Ariely
- How to Say It to Seniors - by David Solie
- The Art of Choosing - by Sheena Iyengar
- Still Alice - by Lisa Genova
- Blink: The Power of Thinking Without Thinking - by Malcolm Gladwell
- Insight Selling - by Mike Schultz & John E Doerr
- Ageless Body, Timeless Mind - by Deepak Chopra, MD
- Audacious Aging - by Stephanie Marohn
- Living our Dying: A Way to the Sacred in Everyday Life - by Joseph Sharp
- Dying Well: Peace and Possibilities at the End of Life - by Ira Byock, MD
- Strategic Selling - by Robert B. Miller and Stephen E. Heiman
- How to Master the Art of Selling - by Tom Hopkins
- Action Selling - by Dwayne Sparks
- Type Talk at Work - by Otto Kroeger with Janet M. Thuesen
- The 22 Immutable Laws of Marketing - by Al Ries and Jack Trout
- Leading with Soul - by Lee G. Bolman and Terrence E. Deal
- Generations - by William Strauss and Neil Howe
- Age Wave - by Ken Dychtwald and Joe Flower
- Rocking the Ages - by J. Walker Smith and Ann Clurman
- Focus - by Al Ries
- All of the Malcom Gladwell books
- The Age Curve - by Gronbach
- Good to Great - by Collins
- Differentiate or Die - by Trout
- The Achievers – by Bell
- Generations – by Strauss & Howe
- The Happiness Project - by Rubin
- How Stella Saved the Farm by Chris Timble
- Lean In by Cheryl Sandberg
- Checklist Manifesto by Atul Guwande