Back to beginning of Blog Listing 

Why Implement Inbound Marketing?

Thursday, January 25, 2018

There are many reasons why a marketer should implement inbound marketing:

  • saves time
  • greater success of reaching and connecting
  • a higher conversion rate than outbound marketing
  • it is less costly
Cutting Costs with Inbound Marketing

Cost Savings

Using traditional outbound marketing, research has revealed that the average cost-per-lead in senior housing runs from $250 to over $450 per lead. In comparison, the costs-per-lead while utilizing inbound marketing techniques is approximately $135. Reduced costs are certainly enticing if the results are the same or better.


Not only is inbound marketing at least 60% less expensive than outbound marketing, it also produces 54% more leads (hubspot). Remember the first RD blog in January that shared the statistics of people who are choosing to limit their exposure to outbound marketing? With inbound marketing, the consumer chooses to engage with you rather than you pursuing the consumer. Therefore, not only do you have success establishing a connection, you can be assured the consumer has an interest in what you are sharing.


Reach Potential Clients Through Inbound MarketingOne of the most important metrics is the conversion rate. Using the action of a consumer having taken a desired action on your website, the conversion rates for inbound marketing can be measured. For inbound marketing to reach its pinnacle of success, each marketing plan should include conversion rate optimization, assuring that a potential consumer is nurtured and guided toward the conversion funnel. When implemented correctly and consistently, a mature lead generation process can increase your conversion rate over 9% (hubspot).


Finally, inbound marketing can be a time saver with the utilization of refined CRM databases with their ability to generate metrics and follow-up connections automatically. The next step is always relevant AND timely, freeing staff to have direct conversations with potential residents who are move-ready.

Inbound marketing is a necessity for the coming year as it promises to bring in new, engaged leads and eventual sales conversions. Happy 2018!

Like what you are reading here?

You can subscribe to our blog through our RSS feed which you can set to automatically download each new blog article to your inbox!

RSS Feed for RD Blog - RSS

If you would like to add the blog to your Outlook RSS Channels directly use the following link:

If you have trouble displaying the RSS feed using Chrome, please install the Chrome RSS Feed Extension that can be found here.

Subscribe to Weekly Email with Latest Blog

Sign Up Now

About the Authors

Our blog is written by our Retirement Dynamics team members.


Subscribe to Weekly Email with Latest Blog

Sign Up Now

Blog Archive


Contact Us, the Senior Living Solution Finders
* Required