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Branding beyond the normal expectation

Tuesday, February 02, 2016

“Our community has the friendliest residents.”  ...Read the rest...


Cultivation

Wednesday, January 27, 2016

Over the past few weeks, this blog has considered the first four out of the following five major branding principles:  ...Read the rest...


Validation

Wednesday, January 20, 2016

In the past, our marketing messages seemed to move in a linear progression: from sender > to message > to receiver. However, today’s marketing message is most effective when it is receptive to a return of message. ...Read the rest...


Innovation

Tuesday, January 12, 2016

The next principle of branding is innovation. Creativity is what gives brands traction in the marketplace. A creative brand will not only catch the attention of the audience, it has staying power once introduced. ...Read the rest...


Collaborate

Tuesday, January 05, 2016

So I know you’ve heard the adage:Two heads are better than one. That timeless adage speaks to the next principle of branding, collaboration.The adage is based on the premise that better things (products, ideas, processes) evolve when many people are consulted or involved. Over time, we refined that concept into the concept of synergy.Dictionary .com defines synergy as being “the interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements, contributions, etc.” “A designed beauty of synergy is that it serves only to add, never subtract.“ —Barb Rententbach, Synergy(2009) ...Read the rest...


The Principles of Branding

Wednesday, December 23, 2015

In order to be effective in your branding efforts, you must master the five principles of branding:  ...Read the rest...


Branding

Saturday, December 19, 2015

We hear so much about branding these days, it’s become a buzz word. What does branding really mean? Is it all about a logo, a tag line, a recognizable photo image? Indeed, all of these things are a part of branding, but true branding encompasses so much more. A student at the School of Visual Arts gathered 100 professional opinions or definitions of branding which may stimulate our thinking about this most important aspect of marketing. http://branding.sva.edu/what-is-branding...Read the rest...


Dignity

Tuesday, December 08, 2015

Preserving Dignity and Quality of Life in Our Later Years ...Read the rest...


The Boomers Plan for Retirement

Tuesday, December 01, 2015

Remember MAD magazine*? If so, well…you are probably a boomer.Today’s Baby Boomer tends to substitute “What, me worry?* ”(MAD magazine) with “What, me old?” Yes, this psychographic group refuses to grow old, or at least fights growing old with tooth and nail.  ...Read the rest...


Ruminations about LeadingAge Boston – Got a Plan?

Tuesday, November 24, 2015

Another LeadingAge Conference has come to an end; and I have returned to my desk with the proverbial conference virus as I am sure have many others. The slower pace begotten by my illness has allowed me time to quietly contemplate the larger picture of senior living ideas and trends presented at the annual meeting. In a series of blogs, I will reflect on three issues: the name change – continuing care retirement community morphing into life plan community; the much-anticipated arrival of baby boomers at our existing communities, whose desires will differ from those of our current generation of prospects; and issues of quality vs. quantity in one’s later, more frail years. ...Read the rest...


 

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