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Examining or Re-Examining Your Product

Friday, January 13, 2017

Areas of Concentrated Examination ...Read the rest...

Back to Basics

Thursday, January 05, 2017

The New Year has arrived – a great time to evaluate your organization overall to ascertain what is working and what needs some attention. Call me old-school, but my review employs the Five P’s of marketing: product, price, promotion, place, and profit. Two areas of great focus should be product and price. ...Read the rest...

Adult Children as Planners in Planning Mode

Thursday, December 22, 2016

In stark contrast to the adult children who jump to solve parental concerns noticed during the holidays are the family members who observe the progression of aging over time. While a recent severe decline may be unnerving, these children tend to begin planning rather than panic. Their inquiry is a breath of fresh air to all senior living counselors. ...Read the rest...

Factors of Timig - Acute or Futuristic

Friday, December 16, 2016

Let’s review what motivates a spike in senior living inquiries directly after the holidays: Either an adult son or adult daughter, perhaps both, visited Mom or Dad, only to be shocked when confronted by the poor level of functioning observed. This is not the situation anyone desires for beloved parents. The reaction to this typically falls into one of two categories – (1) panic and the desire to seek an immediate solution to their problems, or (2) proactive concern and the desire to set in motion a plan that will solve the problem at hand and provide a long-term solution to today’s issues and those to come. Each of these responses may land the adult child on our phone line or on our doorstep, but each should be handled differently. ...Read the rest...

Holiday Inquires on the Rise

Thursday, December 08, 2016

The holiday season arrives with a special treat for senior living sales counselors – increased phone inquiries and drop-in visits from adult children. As you can observe from the following chart shared by Senior Living News, the increase occurs directly after Thanksgiving with an even greater surge in calls directly after Christmas, spanning into the new year. ...Read the rest...


Friday, November 25, 2016

As one ages, life losses are related to health as well as to losses of job/sense of purpose; social contacts; and previous relationships and traditions. While some seniors are blessed with excellent health, others of similar age may not experience the same degree of health, thus reducing their normal pool of friends and supports. During their lives, they have possibly experienced the loss of spouses, friends, and family members.Even if family members remain alive, the older adult may experience reduced contact with them due to geography or the general busyness of life.The holidays often trigger memories of treasured times full of people, purpose and relationships, increasing the awareness of such losses.All of these factors place older adults at risk for what has been known as the holiday blues...Read the rest...


Thursday, November 24, 2016

As in any group of individuals, there is no one definition or set of characteristics that describe each and every member of the group. Seniors experiencing a greater degree of decline – either physically, cognitively, or both –will leave their homes less, or at least drive less, after dark. Therefore, all interactive gifts for this segment of older adults should keep mobility or driving issues in mind. To address the issue of those living at home who are reticent to drive, consider gifting an Uber or SilverRide if available in your area.In addition to transportation services, SilverRide provides the option of accompaniment as well.  ...Read the rest...


Thursday, November 17, 2016

As I prepare to purchase gifts for the older members of my family, I am again in a quandary as to what to give them.They never mention things they might want, and I have observed gifts from previous years still sitting around in the original gift box. Not only do I want my presents to be useful, I want them to indicate the thought I put into selecting them as a symbol of my love and respect. I am guessing I am not alone in this search for the illusive, thoughtful gift. ...Read the rest...


Thursday, November 10, 2016

Cooler temperatures and the changing colors of leaves in the fall kindle my thoughts about the holidays. Both Thanksgiving and Christmas are times when many families gather or reconnect with each other to celebrate.For an older adult, however, the holidays may be a time that is emotionally difficult, even a bit depressing. Sometimes, the holidays trigger thoughts and memories of happier days when the house was full of spouses and children. The traditions, meals and celebrations of yesteryear may no longer be a part of today’s experience and ruminating on those losses may create a sense of sadness or even depression in older adults. ...Read the rest...


Tuesday, November 08, 2016

When utilized wisely a robust whole-person wellness program benefits the entire community - residents and staff alike.It all boils down to philosophy and the policies supporting that philosophy. If fitness creates wellbeing among residents, it also fosters wellbeing among staff – and happy staff members often are our best employees, resulting in happy residents and family members. Therefore, consider encouraging staff to be active participants in the wellness program by uplifting wellness as a value of the organization with policies that allow staff to participate. ...Read the rest...


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