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The Urban Alternative Model

Wednesday, March 15, 2017

What is an Urban Alternative? ...Read the rest...

Preparing for a New Consumer

Thursday, March 09, 2017

The New Senior – The Metro Senior ...Read the rest...

Examine Pricing in the New Year

Thursday, January 26, 2017

Most organizations conduct a regional salary review to determine if staff compensation is competitive in the marketplace. If salaries are too low, superior applicants may not consider employment with your organization. A similar situation exists for pricing of your product; a yearly pricing review may suggest your community needs an adjustment in order continue its appeal. As in the tale of The Three Bears, there is a price that is too high, another that is too low, and one that is just right. Be sure to conduct research to determine a price that remains “in the sweet spot”. The comparable data you consider should include both competitors from the local area as well as your internal competitive product. ...Read the rest...

Examining Services as Products

Monday, January 23, 2017

Most people tend to think about “product” in terms of bricks and mortar; consequently, they neglect to include services and levels of care in a yearly product review. Services are indeed products provided by your senior living organization. ...Read the rest...

Examining or Re-Examining Your Product

Friday, January 13, 2017

Areas of Concentrated Examination ...Read the rest...

Back to Basics

Thursday, January 05, 2017

The New Year has arrived – a great time to evaluate your organization overall to ascertain what is working and what needs some attention. Call me old-school, but my review employs the Five P’s of marketing: product, price, promotion, place, and profit. Two areas of great focus should be product and price. ...Read the rest...

Adult Children as Planners in Planning Mode

Thursday, December 22, 2016

In stark contrast to the adult children who jump to solve parental concerns noticed during the holidays are the family members who observe the progression of aging over time. While a recent severe decline may be unnerving, these children tend to begin planning rather than panic. Their inquiry is a breath of fresh air to all senior living counselors. ...Read the rest...

Factors of Timig - Acute or Futuristic

Friday, December 16, 2016

Let’s review what motivates a spike in senior living inquiries directly after the holidays: Either an adult son or adult daughter, perhaps both, visited Mom or Dad, only to be shocked when confronted by the poor level of functioning observed. This is not the situation anyone desires for beloved parents. The reaction to this typically falls into one of two categories – (1) panic and the desire to seek an immediate solution to their problems, or (2) proactive concern and the desire to set in motion a plan that will solve the problem at hand and provide a long-term solution to today’s issues and those to come. Each of these responses may land the adult child on our phone line or on our doorstep, but each should be handled differently. ...Read the rest...

Holiday Inquires on the Rise

Thursday, December 08, 2016

The holiday season arrives with a special treat for senior living sales counselors – increased phone inquiries and drop-in visits from adult children. As you can observe from the following chart shared by Senior Living News, the increase occurs directly after Thanksgiving with an even greater surge in calls directly after Christmas, spanning into the new year. ...Read the rest...


Friday, November 25, 2016

As one ages, life losses are related to health as well as to losses of job/sense of purpose; social contacts; and previous relationships and traditions. While some seniors are blessed with excellent health, others of similar age may not experience the same degree of health, thus reducing their normal pool of friends and supports. During their lives, they have possibly experienced the loss of spouses, friends, and family members.Even if family members remain alive, the older adult may experience reduced contact with them due to geography or the general busyness of life.The holidays often trigger memories of treasured times full of people, purpose and relationships, increasing the awareness of such losses.All of these factors place older adults at risk for what has been known as the holiday blues...Read the rest...


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