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Holiday Gifting for the Older Adult in the Family

Friday, December 01, 2017

It’s that time of year when we are all thinking about the holidays as they relate to our work situation or our family situation, so this month’s RD blog will provide a little information in both of these areas. Today’s blog will suggest possible gift ideas for the older adult in the family and the following December blogs will explore strategic holiday sales strategies in senior living communities. Let’s start with the fun stuff first: gift giving. ...Read the rest...

Family Thanksgiving for Older Adults

Friday, November 24, 2017

During this holiday time when families gather together to reconnect and share the love, memories, and experiences of the family unit, one can begin to imagine why now is a great time to celebrate Thanksgiving with a family member who is an older adult. First and foremost, more of us today have older adult parents with whom we can share our love and relationships. With increased longevity, more adult children are blessed to still have their moms, dads, or both still living. Nanas and Pawpaws, Mimis and Pops, Grandmothers and Granddaddys around the nation are now living longer, enabling them to enjoy the family experiences of grandchildren and great grandchildren. Proms, graduations, marriages, and the next generation of babies are enriched by the depth of the generations. ...Read the rest...

It's a Great Time to be Older

Friday, November 17, 2017

I am currently amidst the millions of Boomers who are entering the span of 65 or older. The fact is that I share the feelings of many of my cohorts; I feel about 10-15 years younger than my calendar years. It is with some trepidation, but also lots of excitement, that I begin this next chapter of my life. There are many factors that have enabled an older adult of 2017 to seize upon life and have an abundance of choices in which direction they would like to go. ...Read the rest...

The growing demands of an increasing OLD Population

Friday, November 10, 2017

During November, we are exploring the idea of “old” from different viewpoints: from a provider of senior living, from an adult child, and from the perspective of a person 65 or older (is that really old? haha). You may also be interested in the introductory blog, How old is old really?  ...Read the rest...

How old is old, really?

Thursday, November 02, 2017

Perhaps you’ve noticed the average age of entry into your Life Plan Community is creeping upwards. Or, like me, you watch the Today Show and notice that the list of Smucker’s birthdays of those over 100 years old has grown to a lengthy segment. In case you haven’t noticed, there is an overall trend that Americans are living longer. ...Read the rest...

A future without ageism

Thursday, October 26, 2017

What would a future without ageism look like? Is it something we can aspire to and expect? In many cultures, European and Asian, elderly family members are respected and even celebrated. In countries that are influenced by Confucian principals such as filial piety, laws dictate family responsibility of elders down to the detail of how often one should visit their parents (Huffington Post Article). I never expect such law enforcement in our country on behalf of older adults, but let’s hope we can effect a cultural change and foster greater regard for American older adults as they become one-fourth of our total population in the coming years.  ...Read the rest...

Ageism within Life Plan Communities

Friday, October 20, 2017

Most of us who work in the senior living industry are driven by our desire to help others, in particular to enrich the lives of older adults. With that value in mind, shouldn’t our Life Plan Communities be a bastion of validation and empowerment for the residents within our communities. I suggest that if we take a good hard look at our communities, we might find that not to be the case. ...Read the rest...

Is there ageism in America?

Thursday, October 12, 2017

Within the American culture, when one discusses biases, the discussion usually circulates around discrimination based on race, gender, sexual orientation, or ethnicity. Rarely does one include the biases against older age. Does it really exist and yet is ignored, thus lending age-bias some credibility? I pose that yes indeed – ageism does exist and is somewhat ignored or accepted in the American culture. In fact, Ted Nelson from California State University states:“Ageism remains one of the most institutionalized forms of prejudice today.”  ...Read the rest...

America is getting grey

Thursday, October 05, 2017

It is old news that the fastest growing segment in American society today is the older adult. In 2014, only 15% of the population was 65 or older, but it is anticipated that this number will increase until 24% of the total population will be 65 or older by the year 2024 ( In terms of individuals rather than percentages, this represents a 100% increase within ten years. Wow!  These escalating numbers are indicative of how those in the senior living industry might prepare for larger numbers of seniors, but they should also prepare for a different type of older adult as well. RD’s October blogs will explore the differences and trends in this upcoming group of seniors as well as delve into the need to eliminate ageism in America because one out of every four individuals will be 65 or older within the next decade. ...Read the rest...

CRM Training - Who ya gonna call?

Thursday, September 28, 2017

To be quite honest, I have never fully understood a sales counselor’s lack of making calls. I do understand that it can be considered dull and even demoralizing at times when people we call can be unreceptive….if not downright rude. However, making calls to our leads is an integral part of a sales counselor’s job.  ...Read the rest...


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