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Building revenue without building buildings

Friday, February 23, 2018

In late 1980’s and the 1990’s, a few Life Plan Communities or CCRC’s began to utilize a new strategy to serve - the Continuing Care at Home Program, also known as a CCRC Without Walls.A CCaH program is a more complex strategy through which a community can increase its revenue stream by an influx of both entry and monthly fees. ...Read the rest...

Meeting needs and creating a new revenue stream

Thursday, February 15, 2018

HANDYMAN SERVICES ...Read the rest...

Offering home and health for healthy revenues

Friday, February 09, 2018

One of the riskiest strategies for increasing revenue is to offer home care and home health care services. Many communities have already entered this field with great successes while others state it is a break-even service. Interestingly, the ones who only break even tend to continue to offer the service because of the appreciation of residents and family members who receive the service. ...Read the rest...

Let’s make some money – more margin, more mission

Friday, February 02, 2018

CHANGING TIMES ...Read the rest...

Why Implement Inbound Marketing?

Thursday, January 25, 2018

There are many reasons why a marketer should implement inbound marketing: ...Read the rest...

What is inbound marketing

Friday, January 19, 2018

From the introduction to this month’s blog, you may recall that inbound marketing differs from outbound marketing in that you earn the following of your customer rather than purchasing it. Additionally, rather than simply implementing strategies, the marketer is implementing a change in approach. Inbound marketing is a way to draw customers to your products and services via content marketing, social media, videos, search engine optimization (SEO), and branding. ...Read the rest...

What can Inbound Marketing Achieve

Friday, January 12, 2018

Similar to outbound marketing, the marketer must establish some marketing goals for the inbound marketing approach. Inbound marketing yields both consumers with immediate needs and those who are looking long term. You may be instilling an interest in a person who is not actively looking for a senior living community; rather they are gathering information about growing older and making life choices regarding their future. Those consumers may be a longer-term prospect, requiring continued nurturing and cultivation. ...Read the rest...

Inbound Marketing – Is it a Choice?

Friday, January 05, 2018

In the past, most marketing efforts concentrated on outbound marketing. Marketing specialists purchased lists of age-and income-qualified leads, worked diligently on ad campaigns and direct mail pieces, and even made cold calls. Those strategies have become less and less successful over recent years as the potential audience has gained control over what they choose to receive. ...Read the rest...

The boy scout holiday motto – be prepared!

Thursday, December 28, 2017

The boy scout holiday motto – be prepared!  ...Read the rest...

Creating a festive digital presence

Thursday, December 21, 2017

Once again, it is all about seizing the opportunities when one recognizes the spike in inquiries during the holidays.Because you know that family members will increase their queries during holiday times, be sure your digital presence is festive, illustrating the enriched lifestyle your community offers. Both your website and your Facebook page should offer appropriate platforms for highlighting your community and how it celebrates and honors the residents’ holidays. ...Read the rest...


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