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What can Inbound Marketing Achieve

Friday, January 12, 2018

Similar to outbound marketing, the marketer must establish some marketing goals for the inbound marketing approach. Inbound marketing yields both consumers with immediate needs and those who are looking long term. You may be instilling an interest in a person who is not actively looking for a senior living community; rather they are gathering information about growing older and making life choices regarding their future. Those consumers may be a longer-term prospect, requiring continued nurturing and cultivation. ...Read the rest...

Inbound Marketing – Is it a Choice?

Friday, January 05, 2018

In the past, most marketing efforts concentrated on outbound marketing. Marketing specialists purchased lists of age-and income-qualified leads, worked diligently on ad campaigns and direct mail pieces, and even made cold calls. Those strategies have become less and less successful over recent years as the potential audience has gained control over what they choose to receive. ...Read the rest...

The boy scout holiday motto – be prepared!

Thursday, December 28, 2017

The boy scout holiday motto – be prepared!  ...Read the rest...

Creating a festive digital presence

Thursday, December 21, 2017

Once again, it is all about seizing the opportunities when one recognizes the spike in inquiries during the holidays.Because you know that family members will increase their queries during holiday times, be sure your digital presence is festive, illustrating the enriched lifestyle your community offers. Both your website and your Facebook page should offer appropriate platforms for highlighting your community and how it celebrates and honors the residents’ holidays. ...Read the rest...

Be Prepared for the Holiday Blitz

Thursday, December 14, 2017

The key to maximizing the opportunity provided by increased inquiries in the weeks after the holidays is to be aware of the trend and plan accordingly – be proactive. Many marketing strategies aimed at adult children can be implemented but the most successful ones may be digital and print. ...Read the rest...

The Pace of Holiday Sales and Marketing

Thursday, December 07, 2017

Although many sales professionals describe the holidays as a slow time for marketing, history and metrics indicate otherwise. Research into holiday trends reveal that inquiries traced through the website drastically increase during this time, particularly for the week following Thanksgiving and the week following Christmas. It’s not rocket science to realize that many adult children spend significant time with their parents over the holidays, often witnessing that life has changed for their parent(s).  ...Read the rest...

Holiday Gifting for the Older Adult in the Family

Friday, December 01, 2017

It’s that time of year when we are all thinking about the holidays as they relate to our work situation or our family situation, so this month’s RD blog will provide a little information in both of these areas. Today’s blog will suggest possible gift ideas for the older adult in the family and the following December blogs will explore strategic holiday sales strategies in senior living communities. Let’s start with the fun stuff first: gift giving. ...Read the rest...

Family Thanksgiving for Older Adults

Friday, November 24, 2017

During this holiday time when families gather together to reconnect and share the love, memories, and experiences of the family unit, one can begin to imagine why now is a great time to celebrate Thanksgiving with a family member who is an older adult. First and foremost, more of us today have older adult parents with whom we can share our love and relationships. With increased longevity, more adult children are blessed to still have their moms, dads, or both still living. Nanas and Pawpaws, Mimis and Pops, Grandmothers and Granddaddys around the nation are now living longer, enabling them to enjoy the family experiences of grandchildren and great grandchildren. Proms, graduations, marriages, and the next generation of babies are enriched by the depth of the generations. ...Read the rest...

It's a Great Time to be Older

Friday, November 17, 2017

I am currently amidst the millions of Boomers who are entering the span of 65 or older. The fact is that I share the feelings of many of my cohorts; I feel about 10-15 years younger than my calendar years. It is with some trepidation, but also lots of excitement, that I begin this next chapter of my life. There are many factors that have enabled an older adult of 2017 to seize upon life and have an abundance of choices in which direction they would like to go. ...Read the rest...

The growing demands of an increasing OLD Population

Friday, November 10, 2017

During November, we are exploring the idea of “old” from different viewpoints: from a provider of senior living, from an adult child, and from the perspective of a person 65 or older (is that really old? haha). You may also be interested in the introductory blog, How old is old really?  ...Read the rest...


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