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Branding

Saturday, December 19, 2015

We hear so much about branding these days, it’s become a buzz word. What does branding really mean? Is it all about a logo, a tag line, a recognizable photo image? Indeed, all of these things are a part of branding, but true branding encompasses so much more. A student at the School of Visual Arts gathered 100 professional opinions or definitions of branding which may stimulate our thinking about this most important aspect of marketing. http://branding.sva.edu/what-is-branding...Read the rest...


Dignity

Tuesday, December 08, 2015

Preserving Dignity and Quality of Life in Our Later Years ...Read the rest...


The Boomers Plan for Retirement

Tuesday, December 01, 2015

Remember MAD magazine*? If so, well…you are probably a boomer.Today’s Baby Boomer tends to substitute “What, me worry?* ”(MAD magazine) with “What, me old?” Yes, this psychographic group refuses to grow old, or at least fights growing old with tooth and nail.  ...Read the rest...


Ruminations about LeadingAge Boston – Got a Plan?

Tuesday, November 24, 2015

Another LeadingAge Conference has come to an end; and I have returned to my desk with the proverbial conference virus as I am sure have many others. The slower pace begotten by my illness has allowed me time to quietly contemplate the larger picture of senior living ideas and trends presented at the annual meeting. In a series of blogs, I will reflect on three issues: the name change – continuing care retirement community morphing into life plan community; the much-anticipated arrival of baby boomers at our existing communities, whose desires will differ from those of our current generation of prospects; and issues of quality vs. quantity in one’s later, more frail years. ...Read the rest...


 

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