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The Culture of Staff Enrichment

Wednesday, June 01, 2016

Last but certainly not least, the final strategy in our staff enrichment series may be the most important and yet hardest to achieve: ...Read the rest...

Staff Appreciation & Feelings of Self-Worth

Wednesday, May 25, 2016

Business magazines and business schools have proposed that money cannot be the only motivator for employee excellence. The thrill of the paycheck quickly wanes after it’s used to pay bills or buy that fancy new (fill in the blank). Motivators that are more enduring for employees include a feeling that they are contributing, and valued — thus creating a sense of self-worth. As we introduced last week, in our staff deep dive blog, these positive feelings translate into better employee outlook and performance on the job. ...Read the rest...

Staff Enrichment – A Deep Dive

Wednesday, May 18, 2016

Last week we took the plunge into our discussion on staff — one of the greatest assets of a community. We introduced ways to recognize their contributions, encourage career growth, and build their loyalty to the job and service delivery. Now let’s dive deeper into these approaches. ...Read the rest...

Staff — Our Greatest Asset

Wednesday, May 11, 2016

As marketing consultants, clients often ask us to conduct a market assessment of their senior living communities. Last month, we took a look at the physical plant and its significant role in creating a hospitality environment in a community. This month we’re going to talk about one of the greatest and yet often unrecognized assets of a community — our staff.  ...Read the rest...

Hospitality - The Language of Hospitality

Wednesday, May 04, 2016

There are many indicators that a community is transitioning to a hospitality-centered philosophy. We talked about the physical plant and service delivery culture already. Today, we’re going to focus on language used by staff. In order to move toward the hospitality model, not only should a community eradicate the language of the medical model, even the phrasing of answers to frequently asked questions should morph into customer-centered jargon. ...Read the rest...

Hospitality - The Culture of Hospitality

Thursday, April 28, 2016

In an effort to transition to a hospitality culture, our most recent blog encouraged you to consider the physical environment: assess your plant facilities, correct delayed maintenance issues, completely renovate, or consider expansion projects. There are many factors to consider when rolling out a new hospitality image for your community. Today’s blog tackles the more subtle, perhaps less tangible, factor — the service delivery program. The way in which services are delivered becomes as much a part of your community as the physical environment, and it may adversely affect the transition to true hospitality if you’re not careful. ...Read the rest...

Hospitality - The Look of Hospitality

Thursday, April 21, 2016

In our previous blog on the physical plant, we identified elements that may be standing in the way of creating a hospitality environment. Now we must look at what the community wishes –– and can afford –– to accomplish. ...Read the rest...

Hospitality - a Welcome Approach to Senior Living

Wednesday, April 13, 2016

Last week we discussed how perceptions of senior living are improving among today’s generations, as well as those we will serve tomorrow. Recent research reveals that younger audiences are more apt to select a senior housing option for themselves or a loved one. So what’s going on, and why is perception improving? The reasons are many — not the least of which is hospitality. The provider’s effort to improve the product and delivery of service is not just for hotels and resorts. And it’s gaining ground as a key component of senior living. ...Read the rest...

A Good Look at Senior Living

Tuesday, April 05, 2016

Lois Bowers’ recent article in McKnight’s Senior Living offers valuable insight into the perceptions of people considering senior living options for loved ones or themselves. Her article, Survey Reveals Senior Living's Current, Potential Appeal, describes a survey conducted by Princeton Survey Research Associates International in which 1,002 English and Spanish-speaking individuals were interviewed by phone regarding their feelings about senior living, including: ...Read the rest...

Becoming the Senior We Serve, Part 5

Thursday, March 31, 2016



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