One of the riskiest strategies for increasing revenue is to offer home care and home health care services. Many communities have already entered this field with great successes while others state it is a break-even service. Interestingly, the ones who only break even tend to continue to offer the service because of the appreciation of residents and family members who receive the service.
For those of you who are as old as I am or have been in the industry for a number of years, you can identify with the terms “sitter” or “chore worker.” These nurturing people are now employed in the homes services industry to offer assistance with:
- Bathing and dressing
- Preparation of meals
- Grocery shopping
- Assistance with shopping
- Social stimulation like playing games or reading to the resident
These employees provide non-medical assistance but should receive training before entering a resident home. These workers would benefit from in-service training on how to communicate with older adults and people with cognitive impairment. Many communities employ CNA’s to fill these positions.
HOME HEALTH CARE
Another level of assistance that may be offered in the home is home health care. Unlike the home care provider a home health aid provides some level of medical assistance; therefore, they have some degree of medical training, dependent on the service being offered. Services may include the following:
- Wound care
- Patient/caregiver education
- Administration of medications
- Treating an illness or injury
- Monitoring a health condition
- Providing recuperative services such as PT, OT, or speech.
After moving into a new home at a Life Plan Community, most older adults would rather stay there as long as possible. Offering home care and home health care services often extend their lives in their familiar surrounding rather than forcing a move. Also, it is advantageous to the management of the community to have their own staff on campus rather than people from an off-site agency. Management can be assured of consistency of care, and they continue to receive relevant assessments on the residents.
Both of these product lines can add significant dollars to the community’s bottom line, decreasing the upward pressure on entrance and monthly fees and providing satisfaction to residents.
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About the Author
Patty Scotten is a consultant with Retirement DYNAMICS® and serves as their marketing manager. Patty has over twenty five years’ experience in the senior living industry and has led several communities in preselling expansions or increasing occupancy levels. She graduated from Elon University and holds a Masters Degree from University of North Carolina at Chapel Hill. Patty is licensed as both an assisted living and nursing home administrator.