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Give Me a Clue

Friday, April 27, 2018

This month the RD blog has discussed the decision-making process, how decisions do not occur in a vacuum, that human behaviors that influence decisions, and ways we might address these behaviorisms. In addition to providing the appropriate nudges by responding to these behaviors, we can assist our prospects by giving them information that assist in good decision making by providing comparisons, mental accounting, and feedback. ...Read the rest...

Getting of Go

Friday, April 20, 2018

When faced with a decision, the easiest yet least effective decision is to not make a decision. For most people, keeping status quo is the most comfortable position for them. When we are promoting a move to a Life Plan Community, we already combat the sentimental attachment to the prospect’s home so this tendency to remain in status quo only exacerbates the remain-at-home syndrome. ...Read the rest...

Addressing Human Behaviorism

Friday, April 13, 2018

We have already established that decisions do not take place in a vacuum but rather occur in an environment that subtly influences decision-making.Small and often insignificant factors can influence or nudge behavior. ...Read the rest...

Need a Nudge to Move Forward?

Thursday, April 05, 2018

Over the years of assisting people during the process of decision-making when they are pondering whether to remain in their homes or move to a senior living option, I have grown increasingly more comfortable in guiding the consumer during the process. After years of professional experience added to personal experience assisting family members through the same process, I began to understand that what is familiar to us in the senior living field is a maze to the consumer. Just as I need the white-water rafting guide to assist me so that I can successfully navigate rough water, the sales counselor provides guidance in navigating the senior living maze. ...Read the rest...


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