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Why Implement Inbound Marketing?

Thursday, January 25, 2018

There are many reasons why a marketer should implement inbound marketing: ...Read the rest...


What is inbound marketing

Friday, January 19, 2018

From the introduction to this month’s blog, you may recall that inbound marketing differs from outbound marketing in that you earn the following of your customer rather than purchasing it. Additionally, rather than simply implementing strategies, the marketer is implementing a change in approach. Inbound marketing is a way to draw customers to your products and services via content marketing, social media, videos, search engine optimization (SEO), and branding. ...Read the rest...


What can Inbound Marketing Achieve

Friday, January 12, 2018

Similar to outbound marketing, the marketer must establish some marketing goals for the inbound marketing approach. Inbound marketing yields both consumers with immediate needs and those who are looking long term. You may be instilling an interest in a person who is not actively looking for a senior living community; rather they are gathering information about growing older and making life choices regarding their future. Those consumers may be a longer-term prospect, requiring continued nurturing and cultivation. ...Read the rest...


Inbound Marketing – Is it a Choice?

Friday, January 05, 2018

In the past, most marketing efforts concentrated on outbound marketing. Marketing specialists purchased lists of age-and income-qualified leads, worked diligently on ad campaigns and direct mail pieces, and even made cold calls. Those strategies have become less and less successful over recent years as the potential audience has gained control over what they choose to receive. ...Read the rest...


 

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