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Presenting an Equity or Type E Agreement

Friday, August 25, 2017

In the past, prospects have either owned or rented real estate so an Equity agreement with its proprietary rights seems more familiar to a mature adult. Having some ownership in a property after an outlay of significant capital may be more comfortable to many consumers. ...Read the rest...

Presenting a Type D Agreement -Rental

Friday, August 18, 2017

In recent years, a significant number of rental communities have entered the arena of Life Plan Communities. The Rental Agreement has an attraction to the prospect who may want to “try on” a community or even a specific geographical area. The industry has witnessed tremendous growth of the rental option and its appeal has grown in the last few years. ...Read the rest...

Presenting a Type C Contract Fee-for-Service

Friday, August 11, 2017

The lower cost of a Fee-for-Service Agreement results in an immediate appeal to mature seniors; however, after visiting multiple communities during the decision-making journey, the prospects have probably been presented with the advantages of other types of contracts. An astute sales counselor must be able to promote your community’s Fee-for-Service Agreement and explain why it most effectively meets their needs and desires. ...Read the rest...

Presenting a Type B Agreement - Modified

Friday, August 04, 2017

When explaining the comparison of agreements to a prospect, it is helpful to be specific regarding the order in which you explain them. Type A and Type C Agreements should be presented first in order to provide greater clarity in presenting Type B which is actually a hybrid of A and C. ...Read the rest...


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