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The boy scout holiday motto – be prepared!

Thursday, December 28, 2017

The boy scout holiday motto – be prepared!  ...Read the rest...

Creating a festive digital presence

Thursday, December 21, 2017

Once again, it is all about seizing the opportunities when one recognizes the spike in inquiries during the holidays.Because you know that family members will increase their queries during holiday times, be sure your digital presence is festive, illustrating the enriched lifestyle your community offers. Both your website and your Facebook page should offer appropriate platforms for highlighting your community and how it celebrates and honors the residents’ holidays. ...Read the rest...

Be Prepared for the Holiday Blitz

Thursday, December 14, 2017

The key to maximizing the opportunity provided by increased inquiries in the weeks after the holidays is to be aware of the trend and plan accordingly – be proactive. Many marketing strategies aimed at adult children can be implemented but the most successful ones may be digital and print. ...Read the rest...

The Pace of Holiday Sales and Marketing

Thursday, December 07, 2017

Although many sales professionals describe the holidays as a slow time for marketing, history and metrics indicate otherwise. Research into holiday trends reveal that inquiries traced through the website drastically increase during this time, particularly for the week following Thanksgiving and the week following Christmas. It’s not rocket science to realize that many adult children spend significant time with their parents over the holidays, often witnessing that life has changed for their parent(s).  ...Read the rest...

Holiday Gifting for the Older Adult in the Family

Friday, December 01, 2017

It’s that time of year when we are all thinking about the holidays as they relate to our work situation or our family situation, so this month’s RD blog will provide a little information in both of these areas. Today’s blog will suggest possible gift ideas for the older adult in the family and the following December blogs will explore strategic holiday sales strategies in senior living communities. Let’s start with the fun stuff first: gift giving. ...Read the rest...


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