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FINE TUNING AUDIENCE GROUPS BY PERSONAS

Wednesday, August 31, 2016

When attempting to create an effective message in any media – electronic, print, or verbal -- efficacy can be increased by the use of personas.Personas entered the scene in the 90’s and have become increasingly utilized by marketing professionals in the senior living industry.The concept fits well with our adult child clientele shopping for a parent as well as the older adults shopping for themselves. ...Read the rest...


BALANCING THE WEB SITE’S APPEAL TO THE DIGITAL AND HUMAN CUSTOMER

Wednesday, August 24, 2016

DIFFERING REQUIREMENTS ...Read the rest...


Who is Searching for Your Website- Part 2

Thursday, August 18, 2016

Who Is Searching For Your Web Site? We previously established that it is most often the adult child of an older adult who searches for a senior living website, being reactive to a situation that has arisen with the parent(s), most often a health or cognitive concern. When seniors conduct a search on their own behalf, they fall into one of two categories: the reactive consumer or the proactive consumer. Read prior article.
 ...Read the rest...


Who Is Searching For Your Web Site?

Thursday, August 11, 2016

After honing your web site to assure good positioning during a query, you must next attract your human customer. We acknowledge that each customer is unique with a unique set of desires or needs; however, it is often helpful to divide your customers into subsets:adult children and the adult consumers shopping for themselves. Each group seeks different information during a search, and their conversion times vary dramatically. ...Read the rest...


YOUR WEB SITE - IT’S THE NEW FIRST IMPRESSION

Tuesday, August 02, 2016

It’s probably news to no one that web sites have become the first point of contact for many of today’s customers seeking senior living options. Previously, the industry stressed the importance of the initial visit to communities for its ability to create that first favorable impression on our customer. Today, it is the internet that provides that opportunity, so providers should pay particular attention to their websites and the impression it makes upon potential customers. Equally important, is that the webpage be positioned where customers can easily locate us within the many results of a query. ...Read the rest...


 

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