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Radical Thresholds

Wednesday, June 29, 2016

At the core of RaDical Sales® is the hypothesis that our customers are immersed in a journey of determination about their future lifestyle and living situation. RaDical uses the term THRESHOLDS because our customers are at a threshold of several different phases of that decision-making process. Thresholds provides a framework and acknowledgement of the thresholds along with other information within the RaDical workbook from which the senior sales counselor can glean all the content, style suggestions, and processes needed to collaboratively help an older adult with a senior living decision.  ...Read the rest...

Why is the RaDical Sales System so Radical?

Wednesday, June 22, 2016

Rather than enticing your prospective resident around the obstacles to a move (working from the outside), RaDical equips the prospective resident to remove the obstacles (working from the inside). RaDical turns the sale inside out.  ...Read the rest...

What is RaDical Sales®?

Wednesday, June 15, 2016

In our culture, the word salesperson conjures up all kinds of negative images. Overcoming this misconception becomes our first challenge when meeting with new clients or potential residents.As sales professionals in the senior living industry, we are promoting a product for the purpose of enriching the lives of older adults. The goal is to be a different kind of salesperson — one who is working with a person rather than selling to a person.  ...Read the rest...

A Radical Approach to Selling

Wednesday, June 08, 2016

I became a salesperson by accident. I left a meaningful job that I loved because I needed more revenue for a large family, and because, admittedly there were painful politics involved in saving the world. While I was gratified by my new job, it was hard to admit. Does anyone ever really mean to become a salesperson? Suddenly, the question "what do you do?", asked incessantly in our culture, became an awkward juggling of euphemisms. "I work in senior services" or "I am a consultant" or "I work at a retirement community". My answers ranged from inaccurate to cumbersome, all with one purpose: to mask the truth about what I was ashamed to admit: I am a salesperson. ...Read the rest...

The Culture of Staff Enrichment

Wednesday, June 01, 2016

Last but certainly not least, the final strategy in our staff enrichment series may be the most important and yet hardest to achieve: ...Read the rest...


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