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The Principles of Branding

Wednesday, December 23, 2015

In order to be effective in your branding efforts, you must master the five principles of branding:  ...Read the rest...


Saturday, December 19, 2015

We hear so much about branding these days, it’s become a buzz word. What does branding really mean? Is it all about a logo, a tag line, a recognizable photo image? Indeed, all of these things are a part of branding, but true branding encompasses so much more. A student at the School of Visual Arts gathered 100 professional opinions or definitions of branding which may stimulate our thinking about this most important aspect of marketing. the rest...


Tuesday, December 08, 2015

Preserving Dignity and Quality of Life in Our Later Years ...Read the rest...

The Boomers Plan for Retirement

Tuesday, December 01, 2015

Remember MAD magazine*? If so, well…you are probably a boomer.Today’s Baby Boomer tends to substitute “What, me worry?* ”(MAD magazine) with “What, me old?” Yes, this psychographic group refuses to grow old, or at least fights growing old with tooth and nail.  ...Read the rest...


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