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Getting of Go

Friday, April 20, 2018

When faced with a decision, the easiest yet least effective decision is to not make a decision. For most people, keeping status quo is the most comfortable position for them. When we are promoting a move to a Life Plan Community, we already combat the sentimental attachment to the prospect’s home so this tendency to remain in status quo only exacerbates the remain-at-home syndrome. ...Read the rest...

Addressing human behaviorism

Friday, April 13, 2018

We have already established that decisions do not take place in a vacuum but rather occur in an environment that subtly influences decision-making.Small and often insignificant factors can influence or nudge behavior. ...Read the rest...

Need a Nudge to Move Forward?

Thursday, April 05, 2018

Over the years of assisting people during the process of decision-making when they are pondering whether to remain in their homes or move to a senior living option, I have grown increasingly more comfortable in guiding the consumer during the process. After years of professional experience added to personal experience assisting family members through the same process, I began to understand that what is familiar to us in the senior living field is a maze to the consumer. Just as I need the white-water rafting guide to assist me so that I can successfully navigate rough water, the sales counselor provides guidance in navigating the senior living maze. ...Read the rest...

Bridging the gap – create a new program

Thursday, March 29, 2018

Since the concept of CCRCs or Life Plan Communities surged in the 1980’s and beyond, many communities have found themselves in good standing, both in their facility maintenance and financial security. In addition, these lucky communities’ healthy marketing campaigns have yielded them full occupancy with significant wait list. It would be tempting to “rest on your laurels” and enjoy success, but another option is to use the good fortune to extend the reach to a less-served senior group. ...Read the rest...

Can We Fill the Gap- Part 3

Thursday, March 22, 2018

As the field of senior living prepares for the boomers, the concern mounts on how to best serve large numbers of senior adults who will never be able to afford the entry and monthly fees of Life Plan Communities. There is no pat answer for how to best accomplish this mission; communities are finding different methods to expand their mission to include a broader spectrum in the socio-economic group of seniors. As mentioned in the March 16 blog, some have chosen to internally finance a type of HUD housing structure for limited admissions. Presbyterian Homes of North Carolina, Inc. utilized a different strategy that extends its services to those with less means. ...Read the rest...

Bridging the gaps – create your own passage

Friday, March 16, 2018

The issue of affordability is not a new issue; some senior living leaders have struggled with their mission to serve all older adults for some time. While some were able to meet the requirements of HUD housing, others struggled to qualify for HUD housing due to their location or other required issues. Some communities have found their way around that frustration; they have created a passage around their inability to qualify for HUD. ...Read the rest...

Can We Fill a Gap - Part 2

Monday, March 12, 2018

THE AFFORDABILITY GAP ...Read the rest...

Can We Fill a Gap?

Thursday, March 01, 2018


Building revenue without building buildings

Friday, February 23, 2018

In late 1980’s and the 1990’s, a few Life Plan Communities or CCRC’s began to utilize a new strategy to serve - the Continuing Care at Home Program, also known as a CCRC Without Walls.A CCaH program is a more complex strategy through which a community can increase its revenue stream by an influx of both entry and monthly fees. ...Read the rest...

Meeting needs and creating a new revenue stream

Thursday, February 15, 2018

HANDYMAN SERVICES ...Read the rest...


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