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Current Articles Change Models Make A Difference Top 5 Marketing Issues Genesis of Marketing Problems II Archived Articles

Change Is The Only Constant

It has been said that change is the only constant. Success is driven in large part because of our ability to create change. Yet when we are not creating change we are often creating for ourselves a stressful or certainly uncomfortable situation. Consider the thought process of our community's customers. There is often a degree of resistance and at its core is a resistance to change. The phrase "I'm not ready yet," is really more aptly "I'm not ready to change yet." Read more...

Models Do Make A Difference

So often prospects come to visit your community and there are no apartments available for them to see just how they will look once they are furnished. Remember that some prospects cannot visualize what a residence will look like when furnished and also vacant apartments appear smaller than they are. All of those obstacles can put the skids on sales, especially for a difficult-to-sell apartment or cottage.
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Top 5 Findings from Marketing and Sales Analyses

The success of any community rests heavily upon the product, program and pricing to appropriately position the community in the marketplace; however, the execution of a strategic marketing program and effective sales skills are the ultimate keys to financial success. RD focuses on all of these elements during the marketing and sales assessment of existing, planned and expansion communities and provides a comprehensive community specific report of recommendations designed to assist its client communities in identifying opportunities for success. Read more...

Genesis of a Marketing Problem Part II:
Does Your Market Want What You Have to Sell

In Part I (Do You Understand Your Market Area), RD described how failing to understand your community's market can lead to difficulties achieving and maintaining robust sales and occupancy. This article will discuss product characteristics that interfere with the best of marketing efforts. The final issue will wrap up with examination of how a poorly developed or executed marketing plan will hamstring your community.
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