Posted: Tuesday, January 31, 2012
Have You Walked Your Community Recently?
When was the last time you drove into your community and actually walked the path that your prospects walk every time they visit? When was the last time you walked the halls where they walk to see your major amenities? Better yet, what might you find if you came for a "Guestpitality" overnight stay in one of your guest rooms?
Sometimes we just don't see the forest for the trees. Sometimes we need a wake-up call!
Here's a list of items to spot consider as you walk around:Read Full Entry
Posted: Monday, January 30, 2012
Planning Your Work, Working Your Plan
Virginia United Methodist Homes (VUMH) has 6 CCRCs in the Commonwealth of Virginia. The organization's newest community, WindsorMeade in Williamsburg, opened in July 2008. Like many of the other CCRCs in the United States that opened during the recession, WindsorMeade faced a rapidly changing market:
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- Values and the pace of home sales in the PMA dropped by 25% before opening
- Entrance Fees in the community were more than double the average home value in the PMA
- The percentage of depositors and residents from the PMA dropped below 60%
- Attrition of 10% depositors was more than 60% higher than projected
- Established and respected competitors offered lower Entrance Fees
Jeff House and Ann Marie Ladis
Posted: Wednesday, January 18, 2012
Efficiency, Efficiency and Efficiency
When I heard these concepts for the first time, the TV talking head was referring to the economy, but they apply very well to retirement community sales and marketing programs.
Most of us would agree we need to be efficient, but what is efficiency (other than a one-room apartment that's agonizingly difficult to sell)? Your image of an efficient person likely is one who is competent, well-organized and able to function with minimal waste leading to fast work turnaround. However, if you dream of creating an efficient community, a balanced, successful program needs to address three forms of this concept: allocative, operational and adaptive efficiency.Read Full Entry