What We Do

Our clients include many faith based and other not-for-profit organizations as well as for-profit developers and operators. All the organizations with which RD works are committed to bettering the lives of the older adults they serve.

RD works with architects, builders, accountants, lenders, underwriters, actuaries, developers, management groups and other professionals in the senior living industry. RD's depth of experience and focus give the firm an unbiased perspective on potential partners and pathways for our clients to consider. RD's focus allows for an uninfluenced perspective that our clients value and that we work hard to maintain.

Our work is customized for each client and, as such, grouping the firm's advice into categories does not demonstrate how we can bring resources to bear on what may be on your mind. Below is a brief attempt to show a few examples of our past work.

• RD develops and runs marketing and sales campaigns for new, expanding, challenged and existing communities.
• RD performs marketing audits, assessments or analyses for maintenance or corrective measures.
• RD helps our clients attract and train for positions from leadership to support levels.
• RD builds sales teams and leads them.
• RD shapes positioning for new communities and re-position existing communities.
• RD develops pricing and program models that allow our clients to take advantage of market opportunities.
• RD leverages the best data and senior living experience to enable our clients to consider new communities and products.
• RD creates new models that meet the desires and needs of older adults and migrates older models into more marketable positions.
• RD crafts marketing and media plans.
• RD manages the messaging and works with a diverse group of creative services firms across the country.