Who We Are

Patti Hutton
Senior Marketing Consultant and Principal

 Patti has an extensive retirement living marketing background that spans more than 19 years and crosses the country from Oklahoma and Wisconsin in the mid-west to Georgia up through the northeast  and the mid-Atlantic and her home in Maryland.  Her career included senior living marketing development and leadership for successful start-ups as well as existing communities undergoing expansions or turnarounds.  She brings hands-on experience to every community she  works with as she has held on-site positions as director of marketing and sales counselor.  Prior to joining Retirement DYNAMICS in 2003, she lent her skills as a regional marketing director for a multi-facility provider based in Maryland and a national consulting firm based in Washington, DC.

Education
B.S. Lake Erie College, Painesville, Ohio

Work Experience

2010-present 
Principal, Retirement DYNAMICS, Inc.

2003-present 
Marketing Consultant, Retirement DYNAMICS, Inc.

2002-2003
Director of Marketing and Sales for EMA Management in Eldersburg, MD. Responsible for development and operation of marketing and sales offices for CCRC’s, independent living, assisted living, and long term nursing care communities in Maryland.

1999-2002 
Regional Director of Marketing of ZA Consulting Senior Living Marketing Group in Washington, DC. Responsible for development and operation of marketing and sales offices for multiple start up and existing CCRC’s in Maryland, Ohio, and Georgia.

1992-1999 
Director of Sales and Marketing of Howell Associates, Washington, DC. Directed, developed, and implemented marketing plans for CCRC start ups that included Buckingham’s Choice, Fredrick, MD, The Evergreens in Moorestown, NJ, and Lake Forest Place in Chicago, IL.

Services Offered

• Market research and analysis
• Community marketing audits
• Unified Marketing Plan development and implementation    
• Product and program development  
• Sales and sales staff hiring, training,and management    
• Professional development for sales staff  
• Marketing budget development and management
• Communications and public relations   
• Focus Groups
• Marketing event planning and promotion
• Establish and manage marketing policies and procedures
• Public speaking and presentations
• Marketing database set-up, training, and management
• Liaison with Boards of Directors and owners