Who We Are
Perry Aycock is a graduate of Davidson College. Perry began his career as a real estate salesperson and advanced to being a Broker-In-Charge for a 582 acre Jack Nicklaus Signature development on the coast of South Carolina. As the project approached completion, Perry began searching for a career that offered a chance to build on his sales and marketing skills while providing a greater service aspect for his work.
Through an introduction by friends, he joined the sales team of a challenged start up Continuing Care Retirement Community in North Carolina. The community had halted construction and was attempting to restart the buildings but had to get the sales to reach their financing goal in order to move forward. In three quarters, Perry helped lead the sales effort to the financing goal. Perry continued to work as a sales specialist with a community in Virginia. This community was undertaking an expansion of over 100 residences and the repositioning of an existing 300 residence community. Perry led that team in sales and helped that project achieve its financing goal on time and on budget. While working with that community, Perry met his bride and the couple relocated to Boston while she pursued her masters.
Perry worked in the internet business while living in Boston. That experience was an education in new communications, media as well as business. After school was completed the couple moved back to the southeast and soon Perry began working with Retirement DYNAMICS. Bonnie Blair and Bobby Sumner started the company in 2001 and Perry joined as the first employee in 2002. Perry was drawn to RD because of his experience with the two founders, a respect for their desire to focus intently on one thing and the promise of the opportunity to become an owner in the firm. The firm grew slowly and with intent, adding about one more consultant each year. In 2007 Perry invested in the company and became a Principal and in 2009.
- Sales training for individuals and groups
- Public speaking
- Marketing event planning and execution liaison with Boards of Directors
- Communications and public relations
- Marketing budget development and management
- Professional development of sales staff
- Marketing staff management
- Sales staff hiring, training and management
- Product and program development with teams
- Strategic Marketing Plans
- Community marketing audits
- Market research